Youku allows for users to upload and watch videos. Youku is the Chinese equivalent of YouTube. Youku Tudou is one company but two platforms. Maintaining an active account is recommended for brand awareness but the platform is not suitable for brand engagement, and, due to the high number of fake accounts, Sina Weibo marketing ROI is hard to calculate.įurther Reading: The Definitive Guide to Weibo Advertising Youku/TudouĪcquired by Alibaba in 2015, the streaming video social network Youku Tudou is said to have monthly active users that number 325 million. Marketers should be aware of this issue and be sure not to spam users. That said, Sina Weibo has become extremely spammy so many users are abandoning it. If you’re just getting started on WeChat, check out this informative video below for more information on the “Facebook of China”: As brand continue to battle for brand awareness within China, more and more companies are looking to leverage WeChat to reach their target audience. WeChat is the closest thing to Facebook that China has, and at nearly 1.2 billion users – including at least 100 million registered users outside of China – WeChat should be your top priority for your Chinese social media marketing. It has a feature called “moments” that allows users to see updates from friends and businesses much like the Facebook timeline.Īlong with moments, there is also a feature that allows you to find “People Nearby,” “Shake” (which allows users to see profiles of other users also shaking their phone), and “Drift Bottle” (which allows users to send a message out that can be picked up by any other user). WeChat is a messaging app that has combined social elements similar to Facebook. WeChat is becoming the most popular social network in China. What are the top Chinese social media networks?.
0 kommentar(er)
